Western Massachusetts Scenic Byways Marketing Campaign Launch

A year's worth of work is wrapping up with the official launch of the Western Massachusetts Scenic Byways marketing campaign on June 28th. Thank you to the New Arts Collaborative team: George Courage, Elaine Aliberti Palmer, Peg Dorsey, Kris Bierfelt, Alex Turnwall, Ruth Schneider and the entire scenic byways 35-member advisory committee. Special thanks to our point person Maureen Mullaney and all the others who worked really hard to help us produce a website, brochure, marketing surveys, print and digital ads, a billboard and MetroWest platform posters and more. I created 8 logos and a byways map on top of it! Signage still to come.