Clever Self Promo Ad

I don't usually post stuff from other blogs on here, but in this case I'm going to make an exception, because this one was both effective, and made me laugh. It is a self promotional ad for a creative agency (McCann Erickson) that decided to bring the ultimate argument in "who rules in logo design" to the table.The link is here: http://adsoftheworld.com/media/print/mccann_erickson_jes

LOGO development: Christ The Rock Fellowship

Here is a logo-design project I finished recently. A logo for a church in Worcester, MA. The process took a couple of months. The client said they preferred a square logo and wanted it to contain the basic motifs of the cross, some interpretation of "the rock" and the look of either in color or in shape, of the churches stained-glass windows. Here are my initial sketches. I like sketching out ideas with pen and paper before I get into working it on the computer. I think it gives you a better feel for the logo, and keeps you from getting locked in to a particular font or color too soon. You can see that I came up with the basic workable idea in the first round of sketches.



Here is a photo of one of the churches' windows.



The next step was to refine the sketches, as you can see, I had the name wrong on the initial sketches, it was "Christ the Rock Fellowship", not "Christ of the Rock Church"
I tried a variety of colors, and used some fonts that I though would be good choices given the church is a fairly conservative entity.




Although the client's stated preference was for a square logo, I felt that a more horizontal orientation could also work, and included it in the first round.
The following rounds were refinements in font choice, color, and the relationships between the component elements.



The client had trouble choosing between the square version and the more linear version, and asked me to refine both of them.



This is the final round. The client decided that they really liked both of the logos, and wanted to use both of them for different applications.

Henry Hudson and the Mermaid-Work in Progress

A few months ago I was reading about the English explorer Henry Hudson. (You know, he "discovered" Manhattan, the Hudson River and Hudson Bay are both named after him) I was surprised by a couple of things, one, that he disappeared in Hudson Bay after his crew mutinied and set him, his son, and a few loyal men adrift in a small open boat, that his remains were never found, and that in 1608, while sailing near Norway, he wrote in his logbook:

"This morning one of our companie looking over the boord saw a Mermaid...from Navill upward her back and breasts were like a woman's, her body as big as one of us; her skin was very white; and long haire hanging down behind, of color black; in her going downe they saw her tayle, which was like the tayle of a porposse and speckled like a Macrell."

Hudson was one of few historical figures to not only site a mermaid but to make an entry of it in his log. This gave me an idea for a painting. So as soon as I read this I did a couple of small thumbnail drawings.

The first one was just to get the idea down. On the second one I started thinking more about the individual elements, composition, and lighting, making written notations on the thumbnail.The next step was research, collecting reference sailing images of ships of the period, costume, Henry Hudson, the Norwegian coastline, waves, mackerals and porpoises. Once I had that gathered I did a more finished drawing in pencil and marker to work out basic layout, lighting and colors.

As you can see the original sketch is pretty loose, and is much wider than I had originally planned. I was playing around at this stage with the size relationship between the mermaid and the ship. I wanted her to be close enough to the viewer to dominate the foreground, but not so large that you couldn't still make out the man on board the ship who is seeing her. At this point I did a more refined compositional and color study. I was also trying to decide at this point if I should include the text of the log entry in the painting itself, which would have made it a very narrow and vertically oriented painting. (I decided against it)



The final step, was to get the painting onto a panel. I used a 12" x 24" gessoed masonite panel.I drew in the image based on the sketches. As I was working , I decided to make the mermaid even larger than it appears on the sketch. I started with a just 2 colors, manganese blue and burnt sienna, roughing in the largest areas.



This is where I am at now. I will work in more detail and color as I go. I will post my progress as I go.























Here is the latest update on the painting...

Nemo's Daughter

A painting that I finished a while ago, that is in the "Nemo" theme. I always thought that Nemo should have a daughter. In the otherwise execrable 1997 version of 20,000 Leagues Under the Sea, Nemo (Michael Caine) does have one, (Mia Sara) and I liked how it played. The painting is my own version of what she might look like. Oddly enough the latest issue of The League of Extraordinary Gentlemen: 1910 largely concerns the death of Nemo and the reluctant succession of his daughter as captain of the Nautilus.